In order to launch Quibi - the world’s first short form streaming service designed for your phone - we created a design system that was mobile first, premium, and could flex to feature show content or talent.
We created a motif in the shape of a phone that incorporated the tagline QUICK BITES. BIG STORIES. and integrated the round Quibi logo into one of the four corners. This lockup also needed to show off their turnstyle feature - where you could watch vertically or horizontally.
Our motif system flexed to motion seamlessly.
To launch this short content service, we had to go big.
Quibi bought 2,000+ media placements across four cities that ranged from 6 subway takeovers, high impact billboards, bus wraps, subway interior wraps, liveboards, and more. We created every piece all using our motif design system and Quibi’s key art. Unfortunately, due to COVID-19 hitting right before launch, many placements were pulled.
The rise and fall of Quibi - A Case Study
AD - Erica Barringer
D - Helena Schlesinger
CW - Conner Schrock
CD - Bed Hodgin