With award season coming up, Amazon wanted their For Your Consideration campaign
for Season 2 of The Marvelous Mrs. Maisel to be the talk of the town.
For LA, the only way to do that is to sell gas for 1950s prices.

In Season 2, Susie’s plunger Pamela is a HUGE hit.
So we placed 20 ft. pink plungers all around LA to promote the show.
We used wild postings to lead fans to the giant plungers around the city.

Alternate wild posting approach.

JAD - Erica Barringer
AD - Haas Carter
CW - Hoyt Dwyer
ACD - Emily Rosen